John Ive
Full Name: Johnathan Paul Ive
From: East London
Now: Senior Vice President of Industrial Design at Apple Inc.
Principles: Design first for function, then go beyond
A Word: "So many companies are competing against each other with similar agendas. Being superficially different is the goal of so many of the products we see. A preoccupation with differentiation is the concern of many corporations rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better."
He Caught Our Attention When: The translucent, multi-color iMac was introduced
We Knew When: We saw the 17 inch G4 Powerbook
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